Thecheap watches for menturned one year outdated this month. To celebrate, Apple slashed its commencing price tag to $299 and gave it a couple of new bands as well.

CEO Tim Cook launched the new rate and accessories for the duration of a distinctive occasion in Cupertino on Monday.

For Apple Watch consumers, the device has become an "essential portion of their daily lives," Cook stated. Men and women also love modifying the bands, he added-about one-third of existing customers already do simply because it changes the "look."

The new bands are produced from 4 layers of woven nylon and come in seven distinctive colors-black, white, pink, red and gold, blue and gold, royal blue and "scuba blue." Every solution expenses $49.

Apple also launched new colours for its existing "Classic Buckle," "Modern Buckle," "Leather Loop," and "Milanese Loop" bands.

But will a lower selling price and new bands be enough to sustain buyer interest?

Just after all, there are so lots of more smartwatches for sale now than a year in the past. Lots of cost less than the Apple Watches do, and supply capabilities the Apple Watches don't-like cellular connection.

Demand for the devices appeared lukewarm in excess of the holidays, a period of time that generally brings in a good deal of gadget sales. But Apple managed to become the top ratedrolex submariner watchesmaker in 2015, according to Canalys, Juniper Research and IDC. (Apple doesn't publicly disclose sales figures.)

That lead gives Apple some time to make its up coming Observe a reflection of customer feedback. Some assume the corporation to release a brand new model of the Observe in the fall.

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In order to remain competitive, Apple (AAPL, Tech30) will have to continue including far more attributes and apps to its Observe so that it can operate without an iPhone. (The unique iPod became a blockbuster just after Apple manufactured it compatible with PCs.) Apple really should also feel about enabling a lot more retailers to sell the gadgets and toying with its pricing model even additional.

The Apple Watch is the company's to start with new gadget class since CEO Tim Cook took in excess of.

Traditional watchmakers are likely following Monday's news closely. They're gathered at a luxury observe occasion Baselworld in Basel, Switzerland this week.

Since Apple launched itscheap omega watches, the traditional view industry has struggled with headwinds-losing significant sales and profits. In response, providers like Movado and Fossil have needed to modify their products and acquire startups to compete within a tech-first globe.